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Accelerator: Cohort Three - MVP and To-Market Plan

  • Port Product Lab 344 Thomas L Berkley Way Oakland, CA, 94612 United States (map)

Accelerator

Cohort Three - MVP and To-Market Plan

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Six to eight participants develop their own detailed product launch plan. Participants commit to 1.5 hours for group sessions and an additional hour for one-on-one meetings.

TAKEAWAYS 

  • Using Iterative/design-thinking, clients will create an executable product plan

  • Learn how to find their product market fit in low risk ways 

  • Participants will learn project management basics 

  • Develop a detailed product launch plan with milestones

  • Learn how to create a pitch deck and present their proposals 

Program Dates 4/15-5/18 
90 minute weekly group session Thursdays (4/15, 4/22, 4/29)
Weekly one-on-one consultation (flexible dates/times)

Methods 

We recognize that different participants benefit from a range of approaches to the program materials to fully absorb and implement them. This program is structured such that a variety of supported solo, one-on-one, and small group work is available to all participants. With a mix of cohort group workshops, one-on-one consulting, and accountability/peer advising on Slack, participants receive peer and advisor support. THe program encourages participants to iterate quickly and shift thinking by showing examples of nimble product developments that are low-cost and effective. 

The program model is created using project management, lean manufacturing, and SCRUM processes. 

COHORT WORKSHOPS 

Each weekly workshop focuses on one portion of the product launch plan process. In addition to providing the ‘lecture’ to build the framework, each session includes a guest speaker who has the experience of pivoting into product. 

ONE-ON-ONE CONSULTING

Weekly consulting sessions help each participant troubleshoot any issues they’re having to overcome each week’s blockers. The consultant pulls in additional specialized resources as needed and helps advocate for the participant (i.e. making new connections, posing questions to SMEs, or doing research on their behalf for technical items)

PEER ADVISING 

Between workshop sessions, participants stay in touch and accountable to one-another using Slack. Using the blockers listed during the check-in, participants will work to find resources for one another, offer guidance, and pose questions.

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June 1

Ways to Build Brand Loyalty

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June 23

Soft Goods Prototyping